Everything You Need to Know
About AI Healthcare Marketing
Straight answers about AEO, GEO, and what it actually takes to get your practice cited by AI engines.
Answer Engine Optimization (AEO) focuses on getting your practice cited by AI assistants like ChatGPT, Perplexity, and Google's AI Overviews — not just ranked on a search results page. Traditional SEO targets blue-link rankings; AEO targets the spoken or written answers AI engines give patients when they ask "Who is the best cardiologist near me?" or "What clinic treats sleep apnea in Brooklyn?"
Generative Engine Optimization (GEO) is the practice of structuring your website content, schema markup, and authority signals so that large language models (LLMs) and generative AI tools accurately represent your practice in their outputs. GEO ensures AI engines have clean, authoritative, structured data about your services, credentials, and location — making you the answer, not just a result.
Over 40% of health-related searches now begin with an AI tool rather than a traditional search engine. Patients are asking ChatGPT, Gemini, and Perplexity for provider recommendations before they ever open Google Maps. If your practice isn't cited in those AI responses, you're invisible to a rapidly growing segment of new patients — especially younger, tech-savvy demographics.
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