Practical guides, research, and strategy for healthcare practices navigating the shift to AI-powered patient search.
AI assistants like ChatGPT and Gemini are replacing Google for millions of patient searches. Here's what AEO means for your practice and how to get cited before your competitors do.
Traditional SEO gets you on Google's first page. GEO gets you cited inside AI-generated answers. We break down the difference and why both matter for NYC healthcare practices.
ChatGPT's recommendations aren't random. They're based on structured data, citation authority, and content signals. Here's the exact framework we use to get practices cited.
AI search engines pull heavily from Google Business Profiles when generating local healthcare recommendations. A 4.5+ star rating and complete profile can be the difference between being cited or invisible.
Content is the foundation of AEO — but healthcare content comes with strict rules. We outline exactly what's allowed, what's risky, and how to create authoritative content without compliance exposure.
Perplexity has become a go-to research tool for health-conscious patients. Unlike Google, it cites sources directly. Here's how to become a trusted source in Perplexity's medical answers.
We analyzed AI search results for 50+ healthcare queries across the five boroughs. The findings reveal a clear pattern: practices with structured data and high review velocity dominate AI citations.
AI assistants use review signals as a proxy for trustworthiness. We've tracked a direct correlation between review velocity, rating, and AI citation frequency across our client base.
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